Changing Lives Together

Join The 2nd.MD Team

Product Engagement Specialist
Company Description:

2nd.MD is an innovative, fast-growing, technology-driven healthcare services company that has rapidly become the largest provider of second opinion services in America. We provide our members the ability to connect to the best doctors in the world via our proprietary technology platform, rendering expert medical second opinions to anyone battling pain or disease. Our internal team delivers a concierge experience, from initial contact through medical records retrieval and storage to video consult scheduling and post-consult follow-up. Our clients include Fortune 50 companies and some of America's largest healthcare plans. 

We are a passionate group of individuals who get excited about using technology to revolutionize healthcare.  You will be joining the company at a fascinating time in the company history as we scale up for rapid growth. You will have a first-hand role in supporting 2nd.MD to deliver excellent care and save lives. 

Our company mission is to make it unthinkable to battle pain or disease without the help of 2nd.MD. Our purpose is to save and improve lives, every day. In everything we do, we strive for our service to be warm, effortless and momentous in the lives of those we help. If this speaks to your character and interests, we would love to hear from you.

To learn more, check out our company page and watch the videos on our home page found here;

Job Description:

The Product Marketing Specialist will be responsible for managing product consumer marketing materials for 2nd.MD with a goal of increasing member engagement and utilization. The Specialist will be responsible for managing and coordinating with key stakeholders, including account management teams, along with partnering with marketing and agency partners to execute campaigns accurately and timely.  

Location: U.S. Based

Reports To​: Director, Member Engagement

Product Engagement Responsibilities:

  • Responsible for developing and implementing 2nd.MD B2C product engagement materials
  • Develops standard annual consumer marketing campaign calendar that will be executed across 2nd.MD’s membership population
  • Manages 2nd.MD’s digital consumer engagement strategy
  • Manages and executes communication projects across 2nd.MD requiring cross-functional input (account management, sales, tech, marketing, clinical, etc.)
  • Responsible for increasing customer engagement (utilization)
  • Supports customer open enrollment and health fairs



Skills and Qualifications:

  • Product Marketing
  • Content Writing 
  • Digital Communications
  • Production Management
  • Strong Microsoft Office Skills
  • Client Management Skills
  • Project Management Experience
  • Attention to Detail
  • Quality, Focus, Organization, Professionalism
  • Strong Written & Verbal Communication


  • Bachelor’s Degree (preferred Communications, English, Marketing)
  • 3-5 years of experience in marketing communications and product marketing (agency/consulting experience preferred)
  • Health system, wellness programs or insurance experience is a plus

Physical Demands/Working Conditions:

  • This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, printers and filing cabinets.
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 
  • While performing the duties of this job, the employee is regularly required to talk or hear.
  • This is a full-time position, and general hours of work and days are Monday through Friday, 8:30 a.m. to 5:00 p.m.
  • Some client travel may be required
Additional Information:

All your information will be kept confidential according to EEO guidelines.