Case Study: Increasing Member Engagement

An organization looking to help employees avoid unnecessary surgeries and steer them to the highest quality providers partnered with 2nd.MD to offer personalized, impartial support for complex conditions. Communications and a cash incentive helped increase engagement and change behavior.

A Fortune 500 information technology company with 15,450 covered employees partnered with 2nd.MD on a program that focused on Musculoskeletal (MSK), Oncology, Bariatrics and Women’s Health. 

The goal of partnering with 2nd.MD was to provide value-based guidance with personalized support for complex conditions and guidance for those with an oncology diagnosis. Additionally, the client wanted to reduce overall healthcare waste and the utilization of low-value care and services, including unnecessary surgeries. 

Here were key components of the plan: 

  • A cash incentive to drive employees to utilize the service prior to surgery for their top diagnostic categories. 
  • 2nd.MD communication strategies and campaigns to create awareness throughout the entire employee population.


Results: 

  • The client exceeded their annual net savings goal and achieved $1.8 million in savings. 
  • 89% of cost savings were related to cancelled and avoided surgeries, or the selection of a less invasive treatment option.

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Case Study: Increasing Member Engagement

An organization looking to help employees avoid unnecessary surgeries and steer them to the highest quality providers partnered with 2nd.MD to offer personalized, impartial support for complex conditions. Communications and a cash incentive helped increase engagement and change behavior.

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