Changing Lives Together

Join The 2nd.MD Team

DIGITAL MARKETING MANAGER
Company Description:

2nd.MD is an innovative, fast-growing, technology-driven healthcare services company that has rapidly become the largest provider of second opinion services in America. We provide our members the ability to connect to the best doctors in the world via our proprietary technology platform, rendering expert medical second opinions to anyone battling pain or disease. Our internal team delivers a concierge experience, from initial contact through medical records retrieval and storage to video consult scheduling and post-consult follow-up. And our clients include Fortune 50 companies and some of America's largest healthcare plans. 

Over the past twelve months, we've grown by 80% in revenue and consult volume, and we are expecting even more rapid growth over the next twelve months. Our growth is the direct result of our ability to outperform our competitors in the marketplace in terms of both speed and quality.  We have a panel of over 400 specialists who are some of the best doctors in their fields in the world, and we have strategic institutional partnerships with some of the top medical facilities in the world. And our proprietary internal technology platform powers our member experience, our case management, and our video consults, enabling us to deliver quality consults much more quickly than our competition. We have a significant full-time technology team on staff, and we're constantly innovating and improving our platform. In fact, we're as much a technology company as a we are a healthcare company!

As a result of our people and our technology, we provide our members a superior service to other second opinion offerings, with an average net promoter score of 87 (higher than that of Apple and Nieman Marcus) for the first four months of this year. And members get their consult summaries - accessible to them via our website portal - less than twenty-four hours after the consult happens. Everything we do is digital, driven via our web portal or our app ... no mailed opinions or paper-based services! Digital is in our DNA, and we're taking every opportunity to leverage technology as we move forward.

Though we are a profitable company, we recently secured a strategic investment from a well-known family office in order to give us additional capital and expertise to power our future growth. We've recently had great success in bringing on some of America's largest health plans as our clients, and they have been critical partners in expanding the distribution of our service. 

We are a passionate group of individuals who get excited about using technology to revolutionize healthcare.  And it is a fascinating time in our company’s history as we scale up for rapid growth.

Our company mission is to make it unthinkable to battle pain or disease without the help of 2nd.MD. Our purpose is to save and improve lives, every day. In everything we do, we strive for our service to be warm, effortless and momentous in the lives of those we help. If this speaks to your character and interests, we would love to hear from you.

Job Description:

Summary/Objective: ​The Digital Marketing Manager is responsible for the digital marketing strategy needed to create a consumer-centric digital experience. The Digital Marketing Manager will lead the development, coordination & execution of our brand-level digital marketing strategy across a variety of engagement channels including our website, social media, SEO/SEM, SMS, engagement-based email, and our mobile app. You will analyze performance and identify optimizations to achieve 2nd.MD engagement goals. You will partner cross-functionally (tech, innovation, account management, sales) to ensure consistency and best practices in developing the strategy and execution of our digital properties to effectively increase 2nd.MD brand awareness and consult utilization. 

Location: U.S. Based

Department: Marketing 

Responsibilities:

  • Lead the development and implementation of overall digital marketing strategy for 2nd.MD 

  • Responsible for building out 2nd.MD’s email campaign strategy 

  • Manage the execution and deployment of email campaigns on behalf of 2nd.MD and 2nd.MD client groups 

  • Develop content for clients' various email, SMS, social media and web-based campaigns

  • Develop and oversee effective SEO/SEM and content marketing strategies 

  • Collaborate with technology and innovation teams to optimize our online and app user experience

  • Partner closely with member engagement team to develop robust member campaign offerings to promote with 2nd.MD clients and health plan partners

  • Measure and report performance of all digital marketing and social media campaigns

Qualifications:

Skills and Qualifications:

  • Superior writing, project management, communication and presentation skills 

  • Experience creating content for delivery across email, SMS, social and web, using data to inform content

  • Deep understanding of digital tools, technologies and trends 

  • Highly organized, self-directed and resourceful 

  • Effectively manage multiple priorities 

  • Exceptional attention to detail 

  • Healthcare, consulting or agency experience desired 

 

Education/Training:

  • Bachelor’s Degree (Marketing, Communications, Business preferred)

  • 5+ years of driving digital campaign strategy and digital campaign management 

  • Health care system, wellness programs/products or insurance experience is a plus

 

Physical Demands/Working Conditions:

  • This job operates in a professional office environment. This role routinely uses standard

office equipment such as computers, phones, printers and filing cabinets.

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing

the duties of this job, the employee is regularly required to talk or hear.  

  • This is a full-time position, and general hours of work and days are Monday through

Friday, 8:30 a.m. to 5:00 p.m.

 

Additional Information:

All your information will be kept confidential according to EEO guidelines.