Changing Lives Together

Join The 2nd.MD Team

DIGITAL MARKETING MANAGER
Company Description:

ABOUT US:

2nd.MD is an innovative, fast-growing, technology-driven healthcare company. Founded in 2011 by Clint Phillips after waiting months to see a specialist for an unknown medical condition his daughter was facing, our mission is to save and improve lives every day. Our team is a diverse group of professionals who each play an important role in helping our members get answers—in just a matter of days. Named one of the Top Workplaces in 2019 by the Houston Chronicle, 2nd.MD is proud to not only change the lives of our members, but also the lives of our employees. If you’re the type of person who thrives on growth, opportunity, and making a difference in people’s lives—we want to hear from you. 

 

THE COMPANY:

  • 147 new clients launched in 2020 

  • 11 Fortune 50 and 63 Fortune 500 companies on our client list

  • Partners with several major health plan clients 

  • 800+ board-certified specialists from top institutions across the country 

  • HITRUST CSF® Certification to Manage Risk, Improve Security Posture, and Meet Compliance Requirements.

 

THE SERVICE:

2nd.MD is a service provided by many employers and healthcare plans at No Cost to their employees and dependents covered under their plan—plus some parents and in-laws. Our care team of nurses is available from the moment a member reaches out to handle all the details. Within a matter of days, members have the opportunity to speak with a board-certified specialist from top institutions across the country for a virtual face-to-face consultation via video chat or phone call from the comfort of their home. Whether they have questions about their diagnosis, medication, or treatment options, 2nd.MD is here to ensure all their questions are answered, so they gain the peace of mind knowing they are on the best path possible. 

Job Description:

Summary/Objective: ​The Digital Marketing Manager is responsible for the digital marketing strategy needed to create a consumer-centric digital experience. The Digital Marketing Manager will lead the development, coordination & execution of our brand-level digital marketing strategy across a variety of engagement channels including our website, social media, SEO/SEM, SMS, engagement-based email, and our mobile app. You will analyze performance and identify optimizations to achieve 2nd.MD engagement goals. You will partner cross-functionally (tech, innovation, account management, sales) to ensure consistency and best practices in developing the strategy and execution of our digital properties to effectively increase 2nd.MD brand awareness and consult utilization. 

Location: U.S. Based

Department: Marketing 

Responsibilities:

  • Lead the development and implementation of overall digital marketing strategy for 2nd.MD 

  • Responsible for building out 2nd.MD’s email campaign strategy 

  • Manage the execution and deployment of email campaigns on behalf of 2nd.MD and 2nd.MD client groups 

  • Develop content for clients' various email, SMS, social media and web-based campaigns

  • Develop and oversee effective SEO/SEM and content marketing strategies 

  • Collaborate with technology and innovation teams to optimize our online and app user experience

  • Partner closely with member engagement team to develop robust member campaign offerings to promote with 2nd.MD clients and health plan partners

  • Measure and report performance of all digital marketing and social media campaigns

Qualifications:

Skills and Qualifications:

  • Superior writing, project management, communication and presentation skills 

  • Experience creating content for delivery across email, SMS, social and web, using data to inform content

  • Deep understanding of digital tools, technologies and trends 

  • Highly organized, self-directed and resourceful 

  • Effectively manage multiple priorities 

  • Exceptional attention to detail 

  • Healthcare, consulting or agency experience desired 

 

Education/Training:

  • Bachelor’s Degree (Marketing, Communications, Business preferred)

  • 5+ years of driving digital campaign strategy and digital campaign management 

  • Health care system, wellness programs/products or insurance experience is a plus

 

Physical Demands/Working Conditions:

  • This job operates in a professional office environment. This role routinely uses standard

office equipment such as computers, phones, printers and filing cabinets.

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing

the duties of this job, the employee is regularly required to talk or hear.  

  • This is a full-time position, and general hours of work and days are Monday through

Friday, 8:30 a.m. to 5:00 p.m.

 

Additional Information:

All your information will be kept confidential according to EEO guidelines.